Skip to content Skip to menu Skip to search

Declaration on the use of cookies

Declaration on the use of cookies by MITSUBISHI ELECTRIC AUTOMOTIVE CZECH s.r.o.

What are cookies

Cookies are short text files created by a web server and stored on your computer via your browser. When you return to the same website at a later date, the browser sends the stored cookie back and the server retrieves all the information it has previously stored for you. Cookies are used by the vast majority of websites.

How cookies are divided

Cookies can be divided according to who places them on your website, i.e:

  • First party cookies - these are limited to the domain of the website you are viewing. These cookies are considered more secure.
  • Third party cookies - these are placed by a script from another domain. This allows users to be tracked across domains. They are often used to evaluate the effectiveness of advertising channels.

According to their durability, cookies can be divided into:

  • Short-term (session cookies) - they are deleted from your computer when you close your browser.
  • Long-term (persistent cookie) - they remain on your computer after you close your browser, but are only deleted after a very long period of time (this depends on your browser and cookie settings). You can also delete them manually.

What we use cookies for

We use the following cookies on our website:

  • Technical - first party, short term. They ensure the basic technical functionality of the site, i.e. logging in, using services, etc.
  • Google Analytics - first party, long term. They are used to generate anonymous statistics about site usage.
  • Hotjar - first parties, short and long term. We use Hotjar to analyse traffic and improve the usability of this website.

We never place sensitive or personal data in cookies.

How to modify the use of cookies

Delete

You can delete cookies in your browser - usually located in the "History" of the pages you visit.

Blocking

Browsers allow you to block the placing of cookies on you computer. In this case, however, the functionality of this website will be limited. For information on how to set your browser to store cookies, please visit the website of your browser provider:

For more information about cookies and their use, please visit AboutCookies.org

This website uses Google Analytics

This website uses Google Analytics, a service provided by Google, Inc. ("Google"). Google Analytics uses cookies. Information about your use of the site, together with the contents of the cookie will be transmitted by Google and stored on servers in the United States. Google will use this information for the purposes of evaluating your use of the website and compiling reports on website activity for website operators and for the provision of other services relating to website activity and internet usage in general. Google may also disclose this information to third parties if required to do so by law or if such third parties process this information for Google.

Google Analytics is augmented by related advertising features provided by Google, namely:

  • Google ad network impression reports,
  • remarketing (displaying ads on the content network based on product views),
  • enhanced demographic reports (reporting of anonymous demographic data).

For more information on data processing and use Google's Terms and Conditions

How to disable Google Analytics tracking

If you do not want to provide anonymous data about your use of the website to Google Analytics, you can use plugin provided by Google. Once installed in your browser and activated, no further data will be sent.